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Small Biz Life

YOU STARTED A BUSINESS! YOU ARE AMAZING AT WHAT YOU DO. But there is a lot more to running a successful business: accounting, marketing, IT, sales, management. You wear so many hats. Add family, friends, health, home…no wonder you are tired! WE GET IT! We have been small business owners for the past seven years and have worked with small business owners for the last fourteen years. We know the challenges of finding the right solutions and juggling all the responsibilities. We know how hard it is to put YOURSELF on the to-do-list. YOU ARE NOT ALONE. COME JOIN THE COMMUNITY. TOGETHER WE CAN GROW AND THRIVE.
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Now displaying: November, 2017
Nov 26, 2017

Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business

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https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business

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Nov 19, 2017

Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

  • Create content
  • Look at engagement
  • Look at page views
  • Look at followers
  • give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to anticipated sales. We should all be looking for more predictable sales. So join Kristin and I as we talk some strategy about building an audience.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-114-building-an-audience

 

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How to Build a Loyal Audience Online [Infographic]

https://blog.hubspot.com/marketing/build-audience-online

What You Think You Know About the Web Is Wrong

http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

Link Building in 2017

https://ninjaoutreach.com/link-building-2017/

 

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Nov 12, 2017

Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.

Yes, we have talked avatars before

Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.

The truth is Avatars, Ideal customers, or Perfect customers are not a secret

So Kristin and I decided to do an entire episode talking about why having an avatar is important.

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Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer

Episode 79 - The 4x4x3 Insight Guide for Sales https://www.smallbizlife.com/blog/episode-79-the-4x4x3-insight-guide-for-sales

 

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DocCom Secrets http://amzn.to/2yrOWSj

Expert Secrets http://amzn.to/2ADQTNa

Nov 5, 2017

The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online.  We tell ourselves we are launching; however, we are really just checking off a to-do list item. 

Sharing on Facebook and saying we are done is a failed launch!

Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.

Start planning for your success

Join Kristin and I as we talk about some actionable steps you can take now to improve your next launch. and talk about some of the tools we use to try and improve our odds of success. Stop letting your fear of failure ensure it happens, listen to the show now and learn about:

For Complete Shownotes go to SmallBizLife.com

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7 key elements to a perfect product launch: https://marketingland.com/7-key-elements-perfect-product-launch-134634

6 elements of a successful product launch: https://labs.openviewpartners.com/successful-product-launch/#.WfdN7mhSxhE

Episode 47 - Trolls, haters, and critics https://www.smallbizlife.com/blog/episode-47-trolls-haters-and-critics

 

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