Every business has a peak season, whether it is a natural part of your industry or because you are doing a launch. In this episode, we discuss strategies for having a more productive and profitable peak season.
Starting a podcast can seem very overwhelming, but it's actually easier than it appears. In this episode, we discuss how to start a podcast, what equipment you'll need, and how to get it out to the world.
We are often so excited about creating new goals we reflect on previous ones. In this episode, we discuss how to review old goals before setting new ones. We also discuss a few things you should add to your goals this year.
We have a simple choice to make each morning: do I want to live my life full of negativity or do I want to be a positive person? In this episode, we discuss how to change your attitude to allow more joy and prosperity in your life.
Are you displaying gratitude in your life? Do you take time each day to reflect on the things you are grateful for? In this episode, we discuss why gratitude is important and how you can show more of it in your daily life.
When you can't focus, everything takes more time. Since we can't create more time, we need to create more focus. In this episode, we discuss how to improve your focus so you can get more done in less time.
How often do you check out what your competition is doing? How often do you look at leaders in your industry to see how they are innovating? In this episode, we discuss how to do market research to strengthen your competitive advantage.
As small business owners, we think we need to GO, GO, GO!!! In this episode, we discuss why downtime is important for you physically, mentally, and emotionally.
We all wish every call and meeting led to a new sale, but hearing "No" is common in business. In this episode, we discuss how to use rejection to push your business forward so you may hear more "Yes" in the future.
Most small business owners are terrible at saying "No". That is part of the reason that our schedules are overloaded. As you become better at saying "No", it becomes easier for you to hear it. It helps give you clarity, knowing that not every proposed business relationship is a good fit. It will also help you better assess if a customer is a good fit for your business.
Good sales people do not just look at how many deals they close. They also look at number of connections made, meetings set, and follow-up calls. This allows them to see how many proposals must be made to book a sale. When you move away from sales metrics and start focusing on other key goals, it is easier to hear rejection because you know that one additional rejection gets you closer to the "Yes" you are looking for.
When you get a rejection, examine if that opportunity was a good one for your business. Was the client the right fit? Were you too focused on the additional revenue? Ask for honest feedback. Ask questions. Do not get defensive and do not try to sell again. Having a post proposal survey might be an excellent way for you to get the feedback you need at a distance.
After following up, are you seeing a pattern in those potential customers who are not working with you? This is a great opportunity for you to assess if you are going after the correct market and to see if your message may not be resonating well with those potential customers. You should also assess if you are targeting the correct potential customer. Assessment is an important part of the process.
One of the best parts of being a small business owner is that we can pivot quickly. After you have assessed the feedback and the quality of the potential customer, you can quickly make changes. Before making changes, make sure the potential customers giving you feedback are aligned with your ideal customer. Don't make changes until you see patterns. If you change your business based off the feedback of one business (unless you know it is an issue), you might be moving farther away from your ideal customer.
Have you wanted to automate a task for your business, but had no idea how to start? We believe there is a simple place to start. IFTTT is an online service that allows you to connect other online applications with two simple formulas. IFTTTT has over 350 channels, which is what it calls the other online applications.
First, you can use the channels with the first simple formula. If This Then That, of IF something happens THEN do something. So when something happens in a channel, do something in the channel of your choice.
Also, You can create a more simple task with the Do formula, or just do a task in a channel.
If you are looking for more solutions that preforms similar tasks, we are also a fan a zapier.com.
There are so many apps out there to help you run your business. Which ones are worth downloading? In this episode, we share our favorite small business apps.
In this episode, we discuss how to create systems and use automation to cut your task list, save time, and reduce your stress. What could be better than that?
Everyone tells you that stories sell but few people really explain how to do that. In this episode, we discuss how to tell stories in your business and the six elements needed to develop a compelling story.
Everyone says you need an email list but few people really tell you how to start one or what to do with it once you have it. In this episode, we will discuss email list basics to help you get started or to more effectively use your list. We will also discuss the basics of the Can Spam Act, which is the law that regulates commercial email.
Having a disaster recover plan is important for your business. In this episode, we discuss practical tips for preparing your business for natural disasters, loss of key employees and subcontractors, and keeping your electronics safe.
As we get into the final stretch of the year but before the holidays begin, Jeff and Kristin are starting to work on planning products and services for 2017. This is a great time to discuss developing new offerings for your business. We discuss how to begin the process of developing new products and services.
Many small business owners and customers are sending their kids back to school. As fall approaches, what effect does this have on your small business?
YouTube is a very powerful platform for small business owners, however very few actually utilize it for growing their business. In this episode, we discuss why you should be on YouTube and some of our top YouTube tips.
We all have a lot of hurdles that keep us from growing our businesses. In this episode, we address a number of those hurdles including time, money, skills, and fear.
We see life lessons all around us, and the Olympics are no different. In this week's episode, we discuss 5 things the Olympics can teach us about small business.
When you put yourself out there, you face critics. We discuss how to assess critics to determine if the criticism is valid and how to deal with it.
There are two types of people in this world, the Whys and the Why Nots. In this episode, we discuss these two types of people so you can identify which type you are and see who you are surrounding yourself with. Don't confuse this with your purpose which is often called your why.
For the full show notes, go to SmallBizLife.com
There is more to content creation that writing or recording content. In this episode, we discuss how we create content and give you tips for creating your own content schedule.
Check out the full show notes at smallbizlife.com
If you are watching the news or following social media, you are being bombarded by so much negativity. There have been a flurry of tragedies, both in the U.S. and around the world. As a small business owner, how do you keep going? In this episode, we discuss this very important topic and give you suggestions to keep pressing on.
Did you create goals at the beginning of the year? Have you been reviewing them on a regular basis? In this episode, we discuss how to review your goals as we reach the middle of the year to celebrate your wins, tweak your goals, and do some introspection to see why you haven't achieved your goals.