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Small Biz Life

YOU STARTED A BUSINESS! YOU ARE AMAZING AT WHAT YOU DO. But there is a lot more to running a successful business: accounting, marketing, IT, sales, management. You wear so many hats. Add family, friends, health, home…no wonder you are tired! WE GET IT! We have been small business owners for the past seven years and have worked with small business owners for the last fourteen years. We know the challenges of finding the right solutions and juggling all the responsibilities. We know how hard it is to put YOURSELF on the to-do-list. YOU ARE NOT ALONE. COME JOIN THE COMMUNITY. TOGETHER WE CAN GROW AND THRIVE.
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Now displaying: March, 2017
Mar 26, 2017

Why is listening to customers still important online?

A business online is moving the way of the dinosaurs.  Even in the smallest businesses, 73% are expected to have websites by the end of 2017. As the move to online happens, it becomes more difficult to perform the most important task of a business owner. We do not know how to listen to people we never meet.

 

Why is it difficult?

Clutch looked into this in 2016.

Even if we interact with some people in social media.  How many of those move to the website? How many of those buy from us or ever purchase one of our products?

 

We completely understand the problems of feeling lost when you interact with only a small portion of your online traffic.  Across out platforms we served people a little more than 990,000 times, and from that we had under 10,000 interactions with people in social media.

 

So, we looked to better listen to the people we educate online. We knew we needed to up our listening skills.  We knew we need to find a new way to listen.

 

We started looking to Web Analytics to allow us to listen

Really, we knew web analytics were always where there. We even had times we obsessed with the numbers of downloads, views, sessions, and users. And there is no better way to increase your dopamine like seeing these numbers increase.

 

The dirty secret is total reach means very little.  If I walk into a bar with a megaphone and get more people to hear me.  It would not benefit me. Heck, it might get me punched in the face.

 

So, it is high time to stop screaming online and start listening.

 

Using web analytics for listening

Join Kristin and Jeff as we look at what we have started looking at to stop screaming and start listening to the people we reached online:

  • Total Reach (Okay we still love the dopamine)
  • Bounce Rate and Drop offs
  • User Flow
  • Facebook Pixels
  • Conversion Rates for opt-ins, contacts, sales pages
  • ROI of tools

Mentions

Clutch https://clutch.co/web-designers/resources/small-business-websites-2016-survey

Wicked Reports http://www.wickedreports.com

Google Analytics  https://analytics.google.com/

Facebook Pixel https://www.facebook.com/business/help/200000840044554

Facebook conversion pixel plugin https://wordpress.org/plugins/facebook-conversion-pixel/

Google Analytics Plugin for WordPress https://wordpress.org/plugins/googleanalytics/

Search Engine Land http://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083

Links

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https://www.smallbizlife.com/blog/episode-80-how-to-listen-to-your-customers-online

 

((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))

Clutch https://clutch.co/web-designers/resources/small-business-websites-2016-survey

Wicked Reports http://www.wickedreports.com

Google Analytics  https://analytics.google.com/

Facebook Pixel https://www.facebook.com/business/help/200000840044554

Facebook conversion pixel plugin https://wordpress.org/plugins/facebook-conversion-pixel/

Google Analytics Plugin for WordPress https://wordpress.org/plugins/googleanalytics/

Search Engine Land http://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083

https://www.smallbizlife.com/dreambig D Free for a limited time

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Mar 19, 2017

How where your sales today?

Ever wonder why those other businesses seem confident when the make an advertising buy for their business. Heck are you too scared to even try to buy and add because you think it will just waste your money?

It can be scary to create a funnel or a process for converting prospective clients into sales. We are looking will have to measure what we are doing.  We will see all of our mistakes.  Just follow me for a moment as we start to look at the benefits of a funnel and learn to make your business start working for you.

 

Stop being scared, invest your time creating a sales funnel

                If I asked you how many sales would you get if I could introduce you to 100 people, how many people would buy your product or service? Ten? One? Thirty? Could you even answer? 

I have not met many small businesses that can some do not even what a sales funnel is. And many who do think that is something big businesses do to create sales, or a thing that online marketers talk about, and it will not work for them.

 

Here is why you need a funnel today

You need a way to predict how many people you need to meet, to make the money needed to run your business and feed your family. Check out the benefits and learn 4x4x3 of sales funnels.

And ultimately, if you knew that you would convert 20 of the next 100 people that walked into your store.  Would it be easier to grow or maintenance your business?

You could spend less time stressed out about the next sale and more time about getting to meet more people. Because you know if you can just get another 100 people to your store, you should double your sales.

 

The 6 Benefits of having a sales funnel

  • Helps reduce negative stress?
  • If results are tracked, you can quickly fix problems in new funnels
  • Helps you find more people to serve.
  • Helps you maximize sales revenue
  • Opens up the possibility of creating evergreen or subscription services.

The 4x4x3 Insight Guide to Sales Funnels

Join Kristin and Jeff in this podcast episode. We will go through the 4x4x3 of a sales funnel and a bonus tip for stabilizing your revenue.

The 4 phases are part of the sales funnel. The 4 needs are the skills or items you will need to create a funnel, And finally we will look at the 3 most common approaches to sales that we see today.

The 4 Phases

  1. The Introduction Phase
  2. The Relationship Phase
  3. The Decision Phase
  4. The Service Stage

The 4 Needs

  1. Plan
  2. Products
  3. Platform
  4. Psychology

The 3 Approaches

  1. Direct Sales
    1. Walk-ins
    2. Value 2 Sale
  2. Networking
    1. Live Launch
    2. Events
  3. The Value^3 Launch

Links

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https://www.smallbizlife.com/blog/episode-80-the-4x4x3-insight-guide-for-sales

 

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Mar 13, 2017

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https://www.smallbizlife.com/blog/episode-78-the-best-social-media-platform-for-your-audience

 

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Amy Campbell

Pew Social Media Stats http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Snap Chat https://www.statista.com/statistics/326452/snapchat-age-group-usa/

YouTube https://fortunelords.com/youtube-statistics/

Use our framework to dream big and start moving towards your dream visions for free https://www.smallbizlife.com/dreambig

https://www.smallbizlife.com/store/5CQukiiy Small Biz HQ Car Crash Flash Sale code MARCHFOR5 expires on March 31, 2017.

 

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Mar 5, 2017

In our journeys in real live and networking with people we keep running into the problem of perfectionism.  And yes it is a problem.  We know and love improving processes.  We also know that the sooner we can identify and correct errors the easier they are to correct. However, we have noticed that most incarnations of perfectionism are holding back many of the people that we have met. They approach the problem of perfectionism with good intentions.  However, as they fill up their life with more and more task they end up with hurting themselves. They trap themselves in a loop that makes it impossible to move forward in life.

The road to hell is paved with good intentions. Do not let your perfectionism be the pavement

In order to better address the issue. We found a wonderful series of articles over at the website Personal Excellence. Celes put together three wonderful articles on the subject on these topics.

Join Kristin and I as we look at the problem of perfectionism and how it can infect all of us causing pain and trouble in our small biz life.  And please go check out these articles for more information.

Listen to the show on iTunesStitcherYouTubeGoogle Play MusiciHeart Radio, or with the player below.

 Links

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https://personalexcellence.co/blog/overcome-perfectionism/

https://personalexcellence.co/blog/perfectionism/

https://personalexcellence.co/blog/perfectionism-downsides/

Use our framework to dream big and start moving towards your dream visions for free https://www.smallbizlife.com/dreambig

https://www.smallbizlife.com/store/5CQukiiy Small Biz HQ Car Crash Flash Sale code MARCHFOR5 expires on March 31, 2017.

 

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