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Small Biz Life

YOU STARTED A BUSINESS! YOU ARE AMAZING AT WHAT YOU DO. But there is a lot more to running a successful business: accounting, marketing, IT, sales, management. You wear so many hats. Add family, friends, health, home…no wonder you are tired! WE GET IT! We have been small business owners for the past seven years and have worked with small business owners for the last fourteen years. We know the challenges of finding the right solutions and juggling all the responsibilities. We know how hard it is to put YOURSELF on the to-do-list. YOU ARE NOT ALONE. COME JOIN THE COMMUNITY. TOGETHER WE CAN GROW AND THRIVE.
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Now displaying: October, 2017
Oct 29, 2017

I have been working on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.

So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.  

Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies.  Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.

So, join Kristin and I as we talk about the complete picture of Website Optimization.  And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to fix.

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SBL WordPress Optimization Checklist  https://www.smallbizlife.com/bonus

 

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Oct 22, 2017

Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.

What are the 3 top reasons your Facebook ads do not meet your expectations?

  1. No expectations
  2. No objective for the Ad
  3. Do not understand how to target an audience

 

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Episode 4 Who is your ideal customer https://smallbizlife.mykajabi.com/blog/episode-4-who-is-your-ideal-customer

Facebook Blueprints https://www.facebook.com/blueprint

 

 

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Oct 15, 2017

Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse. 

A family business is no place for a weak marriage

The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according to researchers at Bowling Green State University.  That is over 1.1 Million woman in 2015 alone and that was a good year.

You risk going from husband and wife to business partners.

However, all is not lost. There have been many family businesses that have stood the test of time. They have not only survived the marriage, they have not gone out of business. And to be honest, even if your spouse is not officially part of your small business they often help out the entrepreneur of the family run their business. 

The most important thing you can do is learn your 3 Rs

Not the 3 Rs of school. The 3 Rs of working with your significant other. 

  • Roles
  • Respect
  • Responsibilities

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DIVORCE RATE IN THE U.S.: GEOGRAPHIC VARIATION, 2015 https://www.bgsu.edu/ncfmr/resources/data/family-profiles/anderson-divorce-rate-us-geo-2015-fp-16-21.html

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Oct 8, 2017

Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going.

What is the biggest change coming to small biz?

There are many changes that will continue to happen with Small Business. Record numbers will be starting up and failing every year. However, the biggest change is that the older definitions will start disappearing. Local business versus international business and online business versus offline business will merge into business.

It really has been changing with the invention of the online business and people growing more connected to the internet via their mobile devices. The great thing is the growth of this technology provides great opportunities to those willing to keep changing.

These opportunities will create a huge challenge for small biz

We will no longer be able to hide from competition. They will invade our communities and try and lure away our customers. So, we need to adapt and move our business into this space before someone else occupies it.

Join Kristin and me as we look at this vital topic in this weeks episode of the Small Biz Life podcast.  Also, check these articles referenced in the episode "Small Business in 2020: Dramatic Shifts Predicted", "10 Businesses That Will Boom in 2020", and "Why Small Businesses Should Prepare For 2020"

 

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https://money.usnews.com/money/careers/articles/2012/09/10/10-businesses-that-will-boom-in-2020

http://www.businessnewsdaily.com/305-small-business-trend-shifts-predicted.html

https://www.digitalistmag.com/cio-knowledge/2017/09/25/why-small-businesses-should-prepare-for-2020-05359724

 

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Oct 1, 2017

Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website. 

Listen to the show on iTunesStitcherYouTubeGoogle Play MusiciHeart Radio, or with the player below. 

Task Management software can be great

It can make you get more work done. I am a big believer in getting more done in less time. However, It appears the systems can become a burden. I have worked with many large businesses and government agencies that would start creating more and more applications to track the work that then left the workers in a bind.

If you spend more time tracking yourself, then you have less time to complete the work you were hired to get completed. For more check out the show notes on SmallbizLife.com

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Episode 106 – 3 major mistakes getting tasks done, and how you can start fixing it now https://www.smallbizlife.com/blog/episode-106-the-3-major-mistakes-we-make-with-task-how-you-can-start-fixing-it-now

Google task https://mail.google.com/tasks/canvas

Trello https://trello.com/signup

Asana https://asana.com/

 

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G Suite https://goo.gl/CvtM7b

Nozbe https://nozbe.com/?a=sblJefferyWIngram

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