The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online. We tell ourselves we are launching; however, we are really just checking off a to-do list item.
Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.
Join Kristin and I as we talk about some actionable steps you can take now to improve your next launch. and talk about some of the tools we use to try and improve our odds of success. Stop letting your fear of failure ensure it happens, listen to the show now and learn about:
For Complete Shownotes go to SmallBizLife.com
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7 key elements to a perfect product launch: https://marketingland.com/7-key-elements-perfect-product-launch-134634
6 elements of a successful product launch: https://labs.openviewpartners.com/successful-product-launch/#.WfdN7mhSxhE
Episode 47 - Trolls, haters, and critics https://www.smallbizlife.com/blog/episode-47-trolls-haters-and-critics
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I have been working on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.
So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.
Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies. Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.
So, join Kristin and I as we talk about the complete picture of Website Optimization. And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to fix.
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Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.
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Episode 4 Who is your ideal customer https://smallbizlife.mykajabi.com/blog/episode-4-who-is-your-ideal-customer
Facebook Blueprints https://www.facebook.com/blueprint
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Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse.
The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according to researchers at Bowling Green State University. That is over 1.1 Million woman in 2015 alone and that was a good year.
However, all is not lost. There have been many family businesses that have stood the test of time. They have not only survived the marriage, they have not gone out of business. And to be honest, even if your spouse is not officially part of your small business they often help out the entrepreneur of the family run their business.
Not the 3 Rs of school. The 3 Rs of working with your significant other.
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DIVORCE RATE IN THE U.S.: GEOGRAPHIC VARIATION, 2015 https://www.bgsu.edu/ncfmr/resources/data/family-profiles/anderson-divorce-rate-us-geo-2015-fp-16-21.html
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Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going.
There are many changes that will continue to happen with Small Business. Record numbers will be starting up and failing every year. However, the biggest change is that the older definitions will start disappearing. Local business versus international business and online business versus offline business will merge into business.
It really has been changing with the invention of the online business and people growing more connected to the internet via their mobile devices. The great thing is the growth of this technology provides great opportunities to those willing to keep changing.
We will no longer be able to hide from competition. They will invade our communities and try and lure away our customers. So, we need to adapt and move our business into this space before someone else occupies it.
Join Kristin and me as we look at this vital topic in this weeks episode of the Small Biz Life podcast. Also, check these articles referenced in the episode "Small Business in 2020: Dramatic Shifts Predicted", "10 Businesses That Will Boom in 2020", and "Why Small Businesses Should Prepare For 2020"
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Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website.
Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.
It can make you get more work done. I am a big believer in getting more done in less time. However, It appears the systems can become a burden. I have worked with many large businesses and government agencies that would start creating more and more applications to track the work that then left the workers in a bind.
If you spend more time tracking yourself, then you have less time to complete the work you were hired to get completed. For more check out the show notes on SmallbizLife.com
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Episode 106 – 3 major mistakes getting tasks done, and how you can start fixing it now https://www.smallbizlife.com/blog/episode-106-the-3-major-mistakes-we-make-with-task-how-you-can-start-fixing-it-now
Google task https://mail.google.com/tasks/canvas
Trello https://trello.com/signup
Asana https://asana.com/
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Have you ever been told that if you work hard you will succeed? I was. I believed it. For years whenever I had an issue I just started to work more. Work more hours! Push! Push!
I kept moving.
I would do great for a while and then I would burn out. Sometimes I would kill it and prosper, but to be honest most of the time I seemed to go nowhere.
It was frustrating. However, I just kept doing it. I would also get very focused on the work. I was told if I just work smarter. all my problems would go away. I just needed to focus on the type of work I was doing. However, that failed to make my life better, or my business larger.
I also went through a period, where I cut out all the work that I didn't like, that was the worse mistake. I lost touch with so much that was important to my business because I did not want to do work I did not like. I would store up all that crappy work until I was forced to do it. I managed to 10x the work I hated. This is a 10x you never want, please trust me.
It all started with a great piece of advice from Brendon Burchard. I figured out what I needed to look like to live the life I love.
It freed me from a trap I was in. I was trapped spending so much time, trying to find new hacks, apps, and techniques to improve my time management. I missed the root problem. I needed to get over myself.
The first part of troubleshooting is finding the problem. If you get stuck in a GTD hell. You need to identify, what you are screwing up. From my work with clients and myself, it appears most people's task management issues is because of one of these mistakes:
Kristin and I look at these mistakes and go into much more detail about how we should look at our task management. If you have not, I would also check out episode 104 – How to get it all done. Also read "Getting Things Done: The Art of Stress-Free Productivity" by David Allen.
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episode 104 – How to get it all done https://www.smallbizlife.com/blog/episode-104-how-to-get-it-all-done
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Yes, it is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen.
However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to protect ourselves better.
Equifax is one of the three credit reporting agencies in the United States. This breach exposes the name, address, birthday, and Social Security number of 143 million people. 209 thousand people had their credit card information lost. And 182 thousand lost documents by Equifax according to www.equifaxsecurity2017.com. The first thing you need to do is go to www.equifaxsecurity2017.com and see if you or your children have been affected.
Chances are you or someone in your family have been exposed. Here are the quick steps you need to do if you are part of the 143 million.
Since 2016 there have been 25 major data breaches with at least 900 Million records lost. And out of those numbers, there have been many companies who do not know or did not state how many records have been lost. There could have also been other breaches that have not been publicly released.
In these days of an interconnected world, you should consider the best ways to protect yourself and assume that at some point you or a family member will have their identity stolen. Please consider a service like Identity Shield as a way to protect yourself.
Get An Identity Protection PIN (IP PIN)
https://www.irs.gov/individuals/understanding-your-cp01a-notice
The Equifax Data Breach: What to Do
When Information Is Lost or Exposed
Best Identity-Theft Protection 2017
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https://en.wikipedia.org/wiki/List_of_data_breaches
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We all have so much to get done. Our small businesses can turn us into workaholics. Our family and friends are always trying to distract us. And all those hobbies take time. So can we really get it all done?
Think of how much life has changed for humans since the dawn of recorded history. We have created air conditioning, air planes, escalators, teddy bears, the Theory of Relativity and all those major changes happened in the first 5 years of the 20th century.
As a species, we are driven to make our life, and the life of our family members better. It has taken humans from small tribes of hunter gatherers to data scientist in ~5,500 years. So stop worrying about getting it all done, until we reach a utopian state we will always come up with new tasks to do next.
Your time is better spent trying to learn how to figure out what to do and how to do what you are doing better to get to your next goals. And understanding our nature will force us to pick new goals and create new tasks along the way.
So join Kristin and Jeff in this episode as we look how we work to get the most done every day so we can maintain our momentum allowing us to focus on what is important to us and enjoy our this crazy thing that we call life.
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https://www.smallbizlife.com/blog/episode-62-improving-your-focus Episode 62 - Improving your focus
https://www.smallbizlife.com/blog/episode-16-the-why-and-how-of-goal-setting Episode 16 - The why and how of goal setting
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As a CPA, Kristin is asked many questions about how small business owners should deal with money and tax issues for small businesses. There is one question that she is asked to most.
Well, as with most questions involving the government and taxes it is never quite that simple.
The common options:
There are many reasons to pick any of these selections. However, the first thing you need to understand is an LLC is considered a disregarded entity for tax purposes. That means that if you have one owner, your business will be treated as a sole proprietorship by default. Have two or more owners? Your LLC will be a partnership by default. You can elect that your LLC be treated as an S Corp as well. If you ever decide to move your sole proprietorship or partnership to an S Corp you will save yourself paperwork if you become an LLC.
The time you should really consider paying a bit more to set up your S Corp is when your compensation equals the reasonable salary to replace you in the business, including an additional amount for your management function. The best place to learn your reasonable salary is Salary.com.
You will need a payroll service like Gusto, plus pay for unemployment taxes and additional tax filings. Email Kristin@SmallBizLife.com to get set up in Gusto today.
There are more considerations in the process. Check out the episode to get all the financial impacts for free. It is also a good idea to discuss the legal implications with an attorney. We are not lawyers and do not offer legal advice in this episode.
If you would like to set up a call or a video call to get Kristin's help with your situation create an appointment with Kristin today.
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Public speaking is an important skill for small business owners because it gives us another opportunity to show the world we are an authority and is great free publicity. In this episode, we discuss small biz speaking tips with Aurora Gregory, co-author of Get Picked and owner of Aurora Gregory Consulting.
As an 8th grader, Aurora was a finalist in a speech contest. She didn’t win but that just might have been the start of her career as a communicator. Some of the biggest brands in business have worked with her to get their message right, create communications programs that connect with target audiences and set marketing strategies – all achieving stellar results. Aurora’s gotten high marks as a communications trainer, helping people develop skills to deliver their most important messages to customers, media and presentation audiences. She has years of experience in leading speaker’s bureau programs that have placed hundreds of speakers at local, national and international conferences. When she’s not talking, you’ll likely find her hiking the foothills in her hometown or on the sofa watching classic movies.
To find out more about Aurora, check out her website.
Purchase your own copy of Get Picked: Tips, Tricks, and Tools for Creating Irresistible Speaking Proposals.
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There are a lot of retirement plan options for small business owners. How do you determine which one is right for you? In this episode, we discuss all the options to help you find the right plan for your biz.
All the numbers in this post are valid for 2017. Each year, these numbers are updated by the IRS.
If you are just starting to save, an IRA might be an easy way to get started. An IRA will allow you to save up to $5,500 in 2017. If you are over the age of 50, you can make an additional catch-up contribution of $1,000.
There are two types of IRAs: a traditional IRA and a Roth IRA.
It's important to understand the difference between these two plans to ensure you are achieving your goals.
With a traditional plan, you put the money in pre-tax, which means you get a tax deduction now. However, when you take the money out at retirement, you must pay taxes based on your normal tax rate. With a traditional IRA, you are also required to take "required minimum distributions" starting at age 70 and a half even if you don't need the money.
Roth IRA contributions are made with after-tax dollars. You won't save on taxes today but the money will be withdrawn tax-free at retirement. There are also no required minimum distributions required.
A SEP (Simplified Employee Pension) IRA allows you to put away a lot more money if you have a lot of profit. A SEP IRA allows you to put away $54,000 per year. However, in order to do that you must have a profit of $216,000. For a SEP IRA, you are limited to putting away 25% of your profit. Also, if you have qualifying employees, you must put the same percentage of their pay into their plan that you put into your plan. That can quickly add up. You can put in less than 25% but you are also limiting your own contributions to the plan.
A SEP IRA allows you to put away $54,000 per year. However, in order to do that you must have a profit of $216,000. For a SEP IRA, you are limited to putting away 25% of your profit. Also, if you have qualifying employees, you must put the same percentage of their pay into their plan that you put into your plan. That can quickly add up. You can put in less than 25% but you are also limiting your own contributions to the plan.
A solo 401(k) is designed for single-owner or husband/wife owned businesses. This plan allows you to put away a lot of money but is more costly to set up and maintain.
This plan is a hybrid between a contribution plan and a pension plan. The owners can put in up to $18,000 per year, plus another $6,000 if 50 or older. An additional contribution of up to 25% of profit can also be added to the plan for a maximum contribution of $54,000. It's nice because you can put up to $18,000 (or $24,000) away each year without having to worry about having a high profit. You can also elect to have a Roth option for the $18,000 (or $24,000). The pension portion would need to be traditional.
However, if you hire employees that would qualify for your plan, you'll need to discontinue this plan and choose something else. You could pick a 401(k) without the profit sharing option or one of the other plans discussed. All 401(k)s have higher fees than the other options but it may be worth it for the amount of money you can put away.
The SIMPLE IRA is a popular option for many small businesses because it is a plan that works whether or not you have employees and still allows for a nice annual contribution.
A SIMPLE IRA allows you to put away $12,500 per year plus an additional $3,000 if 50 or older. Plus, you will also put an additional 3% of your profit.
If you have qualifying employees, you will need to match their contributions but only up to 3% of their wages, which keeps the costs low. Also, the fees are typically paid by the employee (but are very low).
In addition to any tax deductions you might qualify for, you might also qualify for the Savers Credit. If you meet the income limits, you can even take this credit if you make a ROTH contribution.
This credit is designed to encourage low-income households to save for retirement. The maximum credit is $2,000 for a couple filing jointly, but your adjusted gross income cannot be more than $37,000 and the credit is only 50% of the contribution. As the credit phases out, the percentage and the maximum credit amount both decrease. If your income is $62,000, your maximum credit is $200 and 10% of your contribution. Luckily, if you put money into a tax-deductible plan, which lowers your AGI.
That's why it's important to work with a CPA who can help you maximize your tax deductions.
All figures are taken from Bankrate.com.
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We can't believe it's been 100 episodes and almost two years since we started Small Biz Life. In this episode, Jeff and Kristin reflect on where they were on episode 1 and where they are today.
A lot has changed since we launched the show on September 15, 2015. Join us as we discuss what we've learned and how our lives have changed.
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Money and Budgets affect every aspect of out a small business owners and our lives.
Kristin and I have a discussion with Melissa about controlling budgets, working towards our dreams, and her new book, "Building My Yellow Brick Road: Life Lessons from Pursuing a Dream".
Listen to a great interview and get out and Building My Yellow Brick Road: Life Lessons from Pursuing a Dream and learn more about her business Melissa the Coach and how to deal more about your personal finances.
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We all experience failure at one time or another. Successful business owners learn from their failures and keep going. In this episode, we discuss how to learn from failure to increase your success next time.
Jeff and Kristin discuss the following items this week:
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None of us want to deal with unhappy customers but it is inevitable as a small business owner. In this episode, we discuss how to save your sanity and your reputation next time you must deal with one.
Many of us get a negative email, message, or review and want to instantly respond while we are seething mad. Probably not the best way to respond. Before you reply:
If a customer is too demanding or gets out of line, you can fire customers. Make sure you have disengagement language in client contracts where applicable.
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Small business owners typically struggle with pricing their products, especially digital products. In this episode, we discuss the factors that must be considered when setting your prices.
For more information about pricing your services, check out episode 90.
There are four components of pricing:
You must also estimate how many units you can sell per month or over the lifecycle of the product (if it is short). Typically, we are very conservative with our estimates. If you estimate too high, you may end up not being able to cover your costs. If your estimates are conservative and you sell more units, your profit will be higher (which is a really good thing!).
Total Costs + Profit / Estimated Number of Products Sold = Price
Time really is money. As the time you take to get a product to market increases, so do your costs. All of these costs, including the cost of your time, must be recovered. Here are some tips to minimize delays and procrastination:
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Why do we always look at numbers that mean very little?
Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow. However, if they are low then we feel horrible. It makes us what to stop.
However, we need to remember that good or bad they mean nothing on their own. Views, downloads, likes, views, and hearts all mean nothing on their own.
What we need to look at is revenue, customers, conversion, cost or ultimately profit.
However, when we start a business those numbers are bad. They are the numbers of "old" business. They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.
We are looking for validation as well. We want profits. However, we do this to help people. However, the less money we make, the less help we can give people.
So we need to look at metrics that tell us the complete picture of our business.
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As small business owners, we often forget to take care of ourselves in the midst of our busy schedules. Join us for some wisdom from integrative health and wellness coach, Emily Olson.
During this discussion, we cover food, movement, and energy so you can more effectively run your business. We had a lot of fun doing this interview and Emily provided some great tips.
If you are interested in finding out more about Emily and working with her, check out her website and sign up for a free 30-minute Breakthrough call. You can also sign up for her free 7-Day Whole Food Challenge.
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Episode 87 - 5 keys to creating connections
Scheduling client meetings, interviews, and other appointments can be time-consuming. In this episode, we discuss appointment scheduling apps that can help you save time and get paid faster.
There are many reasons to use one of these apps. Here are some of the most important ones:
You can also use these systems to book other types of appointments like discovery calls and podcast interviews. Really any situation where you need to meet with someone else, you can use one of these systems.
There are a lot of apps out there. In this episode, we only discuss a few of them. When looking at different systems, you must determine which features you need. Most systems include:
These features may be important for some businesses. Not all systems have these features.
Is there another scheduling app that you use? Tell us about it in the Facebook group.
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We spend a lot of time trying to simplify our businesses, but how often do you think about simplifying your life? In this episode, we discuss tips for simplifying your life.
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Episode 86: Finding your daily focus: https://www.smallbizlife.com/blog/episode-86-finding-your-daily-focus
Episode 33: Quick dinner tips: https://www.smallbizlife.com/blog/episode-33-quick-dinner-tips
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There have been some significant updates to email list managers in 2017. In this week's episode, we'll discuss what to look for in an email list service and what the major small business providers are now offering.
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When you set the rates for your services, how much did you think about it? How did you come up with that figure? In this episode, we discuss how to set a rate for your services that allows you to achieve your goals and plan for the future.
In the area of pricing, there are two types of companies: price takers and price makers.
If you have ever studied accounting, you probably know that revenue - expenses = profit. This is a commonly taught formula and is the basis for the income statement (also called a profit and loss statement). Unfortunately, this method also encourages us to think of profit last. This is a misguided strategy which causes many small business owners to stay broke or never achieve their dream of full-time, self-employment.
There is a better way. Rather than settling for whatever profit is left over, we need to determine how much we want to make and develop a plan to get there.
If your company is a price taker, you should be thinking about your expenses as your bottom link. Your formula looks like this:
Revenue - Desired Profit = Expenses
Since price takers have little control over what they charge, they must work hard to keep their expenses in check or else profit will disappear. By staying in the mindset that expenses must be paid with what is left over after you get paid, your business will become more profitable immediately.
Hopefully, you have created differentiation in your business to become a price maker, even if most of your competition are price takers. Your formula looks like this:
Desired Profit + Expenses = Revenue
In this case, you will use profit and your expenses to determine how much you will charge for your services.
It's important to understand how your expenses behave as your revenue increases. There are four different types of cost behavior:
Knowing how your costs behave allows you to plan better as your sales increase. It also allows you to more accurately set your hourly rate.
Have you ever asked yourself this question? Maybe you've thought about how much you would like to make to replace your income or pay off additional debt, but have you really developed a plan?
When setting your rate you must ask yourself two important questions:
Most business owners just work, work, work without a plan to stop. Other business owners have no plan for how many hours they need to bill out each month and therefore can't understand why they aren't hitting their goals. Answering the questions above will create a lot of clarity in your life and your business.
Let's say you want to take home $5,000 per month and have 25 billable hours per week. That's approximately 100 billable hours per month.
$5,000 / 100 hours = $50 per billable hour for profit
This does not mean that you will bill $50 per hour. This $50 is just to pay yourself. You must add expenses and other items to get your full billable rate.
if you want to bring home $5,000 per month, you need to make more than that to pay your taxes. To calculate the total amount of profit needed to take home the amount you want and pay your taxes:
Desired Take Home Pay / (1 - Effective Tax Rate) = Total Desired Profit
Your effective tax rate is the percentage of your income you pay in taxes, both federal and state. Typically, you can get this off a summary or comparative report on last year's tax return. Add your federal and state effective tax rates together to determine your total effective tax rate. Typically for a small business owner, the effective tax rate is 20 to 35%.
Let's use our $5,000 per month tax home pay and an effective tax rate of 30%. Let's plug these numbers into our formula:
$5,000 / (1 - .30) = $5,000 / .70 = $7,145 rounded
If you want to take home $5,000 per month, you will need $7,145 in profit. By building your hourly rate with your taxes included, you should never be short to pay your taxes again.
If we divide this amount by our 100 monthly billable hours, we need $71.45 to cover profit and taxes.
Most of your expenses are probably fixed costs, which makes this much easier. Calculate your average total monthly expenses. To do this, look at all of your expenses each month and add them together. Don't forget to budget for your annual expenses as well. You can also look at your total annual expenses and divide by 12 to get your average monthly expenses.
There are two ways to deal with variable expenses. You can either directly bill client-based variable expenses to your clients (like software fees or mileage) or you can calculate the average annual amount and add this to your fixed expenses.
Let's say your average monthly expenses are $3,000. If you bill 100 hours per month, you must add $30 per hour to the $71.45 we calculated for profit.
So far, we have an hourly rate of $101.45 but we need to add one more thing to get our final rate.
All small business owners need to set money aside for upgrades, education, and new equipment. Imagine what you could do with $10,000 per year to improve your business. Does that seem impossible? It's a lot easier than you think.
$10,000 / 12 months = $833 per month
$833 per month / 100 billable hours = $8.33 per billable hour
That's right. If you want to save an additional $10,000 per year for upgrades, expansion, and education and you bill 100 hours per month, adding $8.33 per billable hour will get you to your goal. If you only want $5,000 for growth, it's a little over $4 per billable hour. It sounds much more reasonable now, huh?
$71.45 + $30.00 + $8.33 = $109.78 or $110.00 per billable hour.
This would be your hourly rate based on the numbers we used. This would allow you to take home $50 per billable hour, set aside $21.45 per billable hour for taxes, pay your monthly expenses, and set aside $10,000 per year for growth and education.
Do you think this is something you could do? Frankly, it's something you can't afford to not do.
When we do this calculation with new businesses, we often hear, "But I can't possibly charge that much!"
Before you go there make sure that is really the case and it's not just your fear. Often, we undervalue our services. Jeff tells an awesome story about how a fellow author increased her sales by raising her prices.
If you do find that your rate is too high, there are ways to still achieve your goals:
Make sure you know what you are worth and what others are charging. You might be surprised that you are charging far too little which may be hurting your sales. Don't set your rate low in the beginning. It's hard to raise your rates later.
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When selling products and services, we often spend lots of time focusing on the technical aspects of what we sell. However, we should be spending more time focusing on the benefits of what we are selling.
Every product or service we sell benefits our customers. When you look at Maslow's Hierarchy of Needs, everything we sell fits into one of the five categories:
Where do your products fit into these needs? Are you using these needs to sell your products?
In this week's episode, we discuss how to use benefits in your sales process and some companies that do this well.
How You Decide: The Science of Human Decision Making (Great Courses)
DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below
Most of the business owners I have met start thinking about their website in the wrong terms. They worry about how modern or "beautiful" their website looks.
However, this is the wrong thing. We start creating the site our first concern should be how our visitors can find the content, product, or service they are looking for and then focus on how it looks?
I do believe that the style of a website is important. I have left sites that look hideous. However, I mean hideous, not less the perfect or because it looks old.
The most common reason I leave websites is that I cannot find what I am looking for or it is not usable. As soon as I am confused and annoyed, I bounce.
You do alone if you want your site or be modern and pretty. I far too often do not think about what the user will experience will be on my site. Check out the episode below and learn about the navigation of your site. Start getting considered with the user experience.It will level your site from average to great.
It will level your site from average to great.
Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.
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https://www.smallbizlife.com/blog/episode-88-want-more-customers-improve-website-navigation
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Keyword planner https://adwords.google.com/home/tools/keyword-planner/
Internal links best practices https://www.orbitmedia.com/blog/internal-linking/
External links best practices https://moz.com/learn/seo/external-link
https://moz.com/learn/seo/internal-link
https://www.smallbizlife.com/HQ
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