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Small Biz Life

YOU STARTED A BUSINESS! YOU ARE AMAZING AT WHAT YOU DO. But there is a lot more to running a successful business: accounting, marketing, IT, sales, management. You wear so many hats. Add family, friends, health, home…no wonder you are tired! WE GET IT! We have been small business owners for the past seven years and have worked with small business owners for the last fourteen years. We know the challenges of finding the right solutions and juggling all the responsibilities. We know how hard it is to put YOURSELF on the to-do-list. YOU ARE NOT ALONE. COME JOIN THE COMMUNITY. TOGETHER WE CAN GROW AND THRIVE.
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Apr 29, 2018

Getting picked to speak can be exciting and maybe even a bit frightening. We scramble to get it all ready to give the speech of our life. However, it can be easy to forget a few necessary steps to support our events. Join Kristin and Jeff as we talk about the 5 things you need to remember BEFORE your speech.

For complete show notes check out the podcast on @ smallbiz.life/137

What we are talking about

  1. Business cards
  2. Bring a friend to take pictures
  3. Know the tech landscape (what is available to you for your presentation)
  4. Simple URL to get people on your list
  5. Know if you can sell from the stage

If you need help starting your business and feel lost ask the CPA and IT Wizard in Small Biz HQ

Links

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Apr 22, 2018

As business owners, we often feel the pressure to give away our work for free. For new service providers, it can feel especially tempting.

This idea does make us feel good in the short term, however, they can lead to stress later on when we are desperately trying to get more money to feed our families. Join Kristin and Jeff as they look at three things will allow you to help people while growing your business.

For complete show notes check out the podcast on @ smallbiz.life/136

What we are talking about

  • Networking
  • Share your knowledge
  • Build your own business

If you need help starting your business and feel lost ask the CPA and IT Wizard in Small Biz HQ

Links

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Apr 15, 2018

Kristin always likes to talk about the problems of tax season.  However, for most of you, it is not a season, but a rush of pain to get information to your accountant to fulfill you're a duty to your country.  Listen now, as Kristin, with the help of Jeff, will talk about the 4 easiest ways to save time and stress preparing your taxes!

 

What we are talking about

  1. Know what to expect
  2. Simplify your bookkeeping
  3. Update everything at least monthly
  4. Summarize - do not give detail unless there is a question

If you are looking for more on how to create better mental checks and triggers. You need to check out Small Biz HQ

For complete show notes check out the podcast on @ smallbiz.life/135

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Apr 8, 2018

When we are surrounded by problems it is easy to get frustrated or flounder. Join Kristin and Jeff as they discuss ways you can do things without burnout and the drama that can accompany any changes that we make. 

 

What we are talking about

  1. Assess what you can control
  2. Set expectations
  3. Be Present
  4. Make small changes
  5. Check-in regularly

If you are looking for more on how to create better mental checks and triggers. You need to check out Small Biz HQ

For complete show notes check out the podcast on @ smallbiz.life/134

Links

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Cyn Hendrix from The Pharmacist Awnesrs podcast https://pharmacistanswershere.wordpress.com/

 

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Apr 1, 2018

If you are like us, time is a premium and you do not have a team dedicated to social media strategy. Maybe you have become too reliant on social media scheduling tools. Join Kristin and Jeff in this episode of Small Biz Life as they consider important questions for their social media usage.

 

What we are talking about

  • What do I want to get from social media?
  • How can I convert social-media followers into customers? 
  • What are the best social networks for my small businesses? 
  • What types of content should I post on which social platforms?
  • How can I measure the success of my social media marketing efforts? 
  • What is my budget?

What should I do?

Look at the current state of your small business social media presence come up with a plan on how you can use a platform.  Create tools and use tools to save time making better content.

If you struggle to create a marketing strategy, we invite you to join us at Small Biz HQ this month we will be talking about how to make a marketing plan for your business. There will be 4 life calls where you can ask questions and network with other small business owners.

 

For complete show notes check out the podcast on @ smallbiz.life/133

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Mar 25, 2018

The business cycle can be crazy.  We can work nonstop and it can feel like we are not getting anywhere. Have you ever stopped to ask yourself if you are working on what is important? Join Kristin and Jeff as they explore this important topic.

 

What we talk about in this episode

  • 5 ways we waste our time
  • The 3 things all small business owners should spend their time on
  • 5 things we can start doing now to stop the cycle

For complete show notes check out the podcast on SmallBizLife.com

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Mar 18, 2018

Do you have tax liabilities in another states or countries and not even know it? Nexus is a term that you might have heard but you aren't really sure what it is. Most small businesses don't think about it because it must be something only bigger businesses deal with but states and other countries are getting smarter.

What we talk about in this episode

  • What is nexus?
  • How is nexus created?
  • Do I have presence in the European Union (EU)?
  • What is taxable?
  • What do I do if my shopping cart doesn't collect taxes?
  • How do I determine if I have nexus?

How do I get more help with this?

First, I would talk to your CPA. If your CPA is not knowledgeable about nexus issues, find a consultant who is. If you need help with this, feel free to email Kristin@smallbizlife.com to book an appointment to discuss if you have nexus issues. For general support and questions join our Small Biz HQ Community

For complete show notes check out the podcast on SmallBizLife.com

Links

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https://www.smallbizlife.com/blog/episode-131-are-you-paying-taxes-in-all-the-states-and-countries-you-should-be

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Mar 11, 2018

Kristin and I have both created many proposals in our 30 years of experience.  We have seen a growing trend in proposals. Listen to today's episode as we discuss this trend and why, if you use it, this tactic it is hurting your business and different ways to change it to your advantage.

What we talk about in this episode

  • Kristin's Trade show blues
  • The problem tactic that needs to be fixed: Proposals without end dates
  • Why is it used?
  • Other times we have seen it
  • Problems with the tactic
    • Either risk future margins or unduly raises the price you can offer today
    • A customer accepts your offer 5 years down the road
    • Focuses time and energy on inquiries that might never be hot leads
    • lose scarcity advantage
    • Might cause 
  • Counterpoint: Should you use it?
    • You have anchored the price in their head (Sticky prices)
    • Really need evidence 
  • How can it be modified?
  • Focus on upping your proposal game

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-130-the-one-thing-every-proposal-must-have

 

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Proposal Secrets https://juliestoian.co/proposal-secrets?affiliate_id=961037

Mar 4, 2018

Kristin and I easily have hundreds of discussions a year about websites with Small biz owners.  So in this episode, we will be talking about the most common myths we hear about websites and give some simple advice on how to deal with your website.

  1. Homepages need to cover everything
    1. This is like the avatar problem, if you have it all on one page, the page will fail to serve anyone.
  2. Advanced marketing websites are very expensive to set up or
  3. Yeah but they are too difficult to DIY
  4. You get a boost to traffic when you launch your website
  5. You need to wait until your website is Completed to launch it!

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-129-5-myths-about-small-business-website

 

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HostM for hosting and SSL https://www.hostm.com/

Wordpress https://wordpress.org

NameCheap https://www.namecheap.com/

Mailchimp https://mailchimp.com/

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Feb 25, 2018

We started our email list because everyone says that you need an email list. However, we found most of the platform gurus fail to explain how to use it.  Join us in this podcast episode as we talk the 3 most common problems we see with companies' email strategies. 

  1. Your idea of what an email list is is wrong
  2. Avatar
  3. You do not have a strategy

For complete show notes check out the podcast on SmallBizLife.com

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Feb 18, 2018

Join Kristin and Jeff as they look at this new tax deduction, that can reduce your small biz profits by $20,000.  However, beware if you do not have wages and you make 1 dollar too much... It can cost you the entire deduction.

  • How the government is incentivizing you because of tax reform of 2017
  • Deduction tipping point based on all income sources in the household
  • If your business profit is $100,000 you will get a $20,000 tax deduction
  • If you can get the deduction and you exceed the tipping point of household income
  • IRS has not determined if the shareholder's wages for corporations will count as of the recording of this episode on 2/16/2017
  • Why the Federal government wants you to have employees?
  • Dangers of having large clients for businesses.
  • Benefits of converting subcontractors to employees
  • Misconceptions of hiring subcontractors
  • What you must have to get started

For complete show notes check out the podcast on SmallBizLife.com

Links

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https://www.smallbizlife.com/blog/episode-127-how-the-federal-government-is-incentives-you-to-have-employees

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 Gusto https://gusto.com/

Episode 101 - Saving for your retirement https://www.smallbizlife.com/blog/episode-101-saving-for-your-retirement

Join Small Biz HQ to get updates from Kristin https://www.smallbizlife.com/HQ

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Feb 11, 2018

Kristin and I understand that we will spend the rest of our lives raising our new son. Let us share with you what we have learned to improve our company so far after having a new child.

  1. Have procedures and checklists for EVERYTHING
    1. Daily focus planner
    1. Baby Brezza Formula Pro
    2. On Becoming Baby Wise: Giving Your Infant the Gift of Nighttime Sleep
  2. Purchase tools that make your life easier and automate things
    1. Trello
    2. Butler
  3. Create a schedule and task lists
  4. Do the most important tasks first – smart agility
  5. Always allow more time that you think you need and don’t wait until the last minute so you can give yourself some grace when needed

 For complete show notes check out the podcast on SmallBizLife.com

Links

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https://www.smallbizlife.com/blog/episode-126-5-things-being-new-parents-has-taught-us-about-small-business

 

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Daily focus planner https://www.smallbizlife.com/focus

Trello https://trello.com/jefferywingram/recommend

Butler https://butlerfortrello.com/

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Baby Brezza Formula Pro http://amzn.to/2CcQnVN

On Becoming Baby Wise: Giving Your Infant the Gift of Nighttime Sleep http://amzn.to/2H8pzd8

Feb 5, 2018

We have been seeing all the headlines about how social media and how it hurts people.  So Kristin and I pulled together the list of how we thought social media was hurting our small business and did some research. 

So check out the latest episode and learn what shocked us... how our business is really being hurt by social media and how to fix the problem.

For complete show notes check out the podcast on SmallBizLife.com

NOTE: This post contains affiliate links

Links

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Why Instagram Is the Worst Social Media for Mental Health http://time.com/4793331/instagram-social-media-mental-health/

How Social Media Is Wrecking Your Sleep http://www.health.com/mind-body/too-much-social-media-could-mess-up-your-sleep-study-finds

6 Ways Social Media Affects Our Mental Health https://www.forbes.com/sites/alicegwalton/2017/06/30/a-run-down-of-social-medias-effects-on-our-mental-health/#74bf494d2e5a

 

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Jan 28, 2018

It happens every year! Kristin and I start hearing or getting tagged in questions about people who are stuck finishing off their accounting books every year. We decided to ask our Small Biz Life Community for their questions to answer here!

How to get the most out of your small business bookkeeping without wasting time

I get it. I hate bookkeeping and I am cheap. I do not like "paying" monthly fees. I am a cheapskate. However, this is one of those areas I have evolved.  Kristin has managed to keep the books for all of our companies and families in about an hour a month.  

Listen to this important episode that will free up your time, and all you to MAKE MORE MONEY NOW!

For complete show notes check out the podcast on SmallBizLife.com

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Quickbooks Online - https://quickbooks.intuit.com/online/

Stripe by Sush.io for Quickbooks online https://apps.intuit.com/app-b7qzxwhc5t

Freshbooks https://www.freshbooks.com/

Wave https://www.waveapps.com/

Xero https://www.xero.com/us/try/online-accounting/

Jan 21, 2018

So often we hear that spouses are not respecting our dreams, but then in the next post we see people angry with their spouse for wasting your time. Respecting each other is a key to having a happier marriage and is key to living the small biz life.

For complete show notes check out the podcast on SmallBizLife.com

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Focus Planner updated for 2018 https://www.smallbizlife.com/Focus

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Jan 15, 2018

As a business owner, no one knows your business better than you do. That's why you need to know the basics of income taxes. 

I know. I know.

It's annoying.

It's complicated. 

It's worse than a root canal.

So is paying too much in taxes because you don't know the rules. Yeah, that hurts, too. 

For complete show notes check out the podcast on SmallBizLife.com

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Links

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Focus Planner updated for 2018 https://www.smallbizlife.com/Focus

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Tax Webinar for Small Biz Owners https://www.smallbizlife.com/HQ

 

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Jan 7, 2018

Are you stuck in a funk growing your small biz?  Have you been putting off improving your health? Have your relationships suffered? Have you not been sleeping? It is the time that we all start living the small biz life and stop being lived by it. #NoExcuses 

You are not alone

Kristin and I have spent much of 2017 with you. We have had many excuses. Some real, but most where just extensions of our fear. Leading us to waste a lot of time, that is so precious. Join us in this podcast episode as we look at some of our biggest excuses, and some of the excuses we hear all the time. And how we can start working past them to live a year with no more excuses.

For complete show notes check out the podcast on SmallBizLife.com

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Join the free Small Biz Life community on facebook https://www.facebook.com/groups/SmallBizLife/

Focus Planner updated for 2018 https://www.smallbizlife.com/Focus

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Jan 2, 2018

Kristin and Jeff extend this hand of invitation for you to start planning for success in your business. However, before you join Planning Club, you need to accept the 4 rules of Planning Club.

  • Rule 1 - Do not talk about planning club
  • Rule 2 - Understand the problems with goals and planning
  • Rule 3 - Plan smarter, not smart
  • Rule 4 - Create good foundations for your plans

For complete show notes check out the podcast on SmallBizLife.com

Links

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https://www.smallbizlife.com/blog/episode-120-how-to-create-plans-that-work-for-you-and-your-business

 

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Episode 15 - Creating goals that are SMART https://www.smallbizlife.com/blog/episode-15-creating-goals-that-are-smart
Episode 98 - What to do when your plan fails https://www.smallbizlife.com/blog/episode-98-what-to-do-when-your-plan-fails

 

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Dec 24, 2017

The key to sales is effectively communicating your message. In this episode, Kristin and Jeff discuss tips for improving your communication online and in-person.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-119-how-to-improve-your-customer-communication

 

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Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer

Episode 113 - Why you need an avatar https://www.smallbizlife.com/blog/episode-113-why-you-need-an-avatar

Episode 12 - Are you speaking your customer's language? http://www.smallbizlife.com/blog/episode-12-are-you-speaking-your-customer-s-language

Episode 97 - How to deal with unhappy customers https://www.smallbizlife.com/blog/episode-97-how-to-deal-with-unhappy-customers

SEO Yoast WordPress plugin https://yoast.com/wordpress/plugins/seo/

Flesch Reading Ease Tool http://www.readabilityformulas.com/free-readability-formula-tests.php

 

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Dec 17, 2017

Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit.  They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-118-the-basics-of-online-summits

 

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How to Earn Six Figures from a Virtual Summit https://www.entrepreneur.com/article/250580#

 

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Dec 10, 2017

Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

  • Are you a destination or location?
    • Destinations rely on people to make a conscious decision to stop at your business
    • Locations rely on high traffic areas to bring in customers
  • Creates a larger potential audience
  • Become a place people must see if near your area
  • Not just for craft stores

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Dec 3, 2017

Especially if you run a small business.  In the United States, it seems the craziness from Thanksgiving through New Year's Day can destroy us.  However, we do not have the Rocket War Day every Easter Day like in Chios island in Greece. It takes surviving the holidays to a whole new level.

Survival is key if you want to thrive a holiday season like we talked about in Episode 67 - Thriving through peak season. However, not everyone is busy during the holidays. If we are slow sometimes survival is more difficult so this year Kristin and I decided to look at both.

 For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-116-surviving-the-holidays

 

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Episode 67 - Thriving through peak season https://www.smallbizlife.com/blog/episode-67-thriving-through-peak-season

Episode 82 – Breaking out of your burnout https://www.smallbizlife.com/blog/episode-82-breaking-out-of-your-burnout

Rocket War Day https://www.youtube.com/watch?v=IR7K-s2Z4sA

The Rocket War of Chios (Full Documentary) https://www.youtube.com/watch?v=eDb_7hPNIoM

 

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Nov 26, 2017

Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business

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Nov 19, 2017

Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

  • Create content
  • Look at engagement
  • Look at page views
  • Look at followers
  • give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to anticipated sales. We should all be looking for more predictable sales. So join Kristin and I as we talk some strategy about building an audience.

For complete show notes check out the podcast on SmallBizLife.com

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Links

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https://www.smallbizlife.com/blog/episode-114-building-an-audience

 

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How to Build a Loyal Audience Online [Infographic]

https://blog.hubspot.com/marketing/build-audience-online

What You Think You Know About the Web Is Wrong

http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

Link Building in 2017

https://ninjaoutreach.com/link-building-2017/

 

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Nov 12, 2017

Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.

Yes, we have talked avatars before

Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.

The truth is Avatars, Ideal customers, or Perfect customers are not a secret

So Kristin and I decided to do an entire episode talking about why having an avatar is important.

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Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer

Episode 79 - The 4x4x3 Insight Guide for Sales https://www.smallbizlife.com/blog/episode-79-the-4x4x3-insight-guide-for-sales

 

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DocCom Secrets http://amzn.to/2yrOWSj

Expert Secrets http://amzn.to/2ADQTNa

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