Episode 95 – Upgrade your Vanity Metrics

 Why do we always look at numbers that mean very little?

Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow.  However, if they are low then we feel horrible. It makes us what to stop.   

However, we need to remember that good or bad they mean nothing on their own.  Views, downloads, likes, views, and hearts all mean nothing on their own. 

VS what we need to know

What we need to look at is revenue, customers,  conversion, cost or ultimately profit. 

However, when we start a business those numbers are bad.  They are the numbers of "old" business.  They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.

We understand 

We are looking for validation as well.  We want profits.  However, we do this to help people. However, the less money we make, the less help we can give people.

So we need to look at metrics that tell us the complete picture of our business. 

Use these to use get the most value out of your vanity metrics

• Per Customer
• Per dollar of revenue
• Per dollar of profit
• Per hour
• Cost per Metric 
• Earnings per Thousand Metric

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