The key to sales is effectively communicating your message. In this episode, Kristin and Jeff discuss tips for improving your communication online and in-person.
For complete show notes check out the podcast on SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-119-how-to-improve-your-customer-communication
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer
Episode 113 - Why you need an avatar https://www.smallbizlife.com/blog/episode-113-why-you-need-an-avatar
Episode 12 - Are you speaking your customer's language? http://www.smallbizlife.com/blog/episode-12-are-you-speaking-your-customer-s-language
Episode 97 - How to deal with unhappy customers https://www.smallbizlife.com/blog/episode-97-how-to-deal-with-unhappy-customers
SEO Yoast WordPress plugin https://yoast.com/wordpress/plugins/seo/
Flesch Reading Ease Tool http://www.readabilityformulas.com/free-readability-formula-tests.php
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit. They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.
For complete show notes check out the podcast on SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-118-the-basics-of-online-summits
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
How to Earn Six Figures from a Virtual Summit https://www.entrepreneur.com/article/250580#
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.
For complete show notes check out the podcast on SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-117-creating-a-destination-location
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.kingarthurflour.com/
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Especially if you run a small business. In the United States, it seems the craziness from Thanksgiving through New Year's Day can destroy us. However, we do not have the Rocket War Day every Easter Day like in Chios island in Greece. It takes surviving the holidays to a whole new level.
Survival is key if you want to thrive a holiday season like we talked about in Episode 67 - Thriving through peak season. However, not everyone is busy during the holidays. If we are slow sometimes survival is more difficult so this year Kristin and I decided to look at both.
For complete show notes check out the podcast on SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-116-surviving-the-holidays
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Episode 67 - Thriving through peak season https://www.smallbizlife.com/blog/episode-67-thriving-through-peak-season
Episode 82 – Breaking out of your burnout https://www.smallbizlife.com/blog/episode-82-breaking-out-of-your-burnout
Rocket War Day https://www.youtube.com/watch?v=IR7K-s2Z4sA
The Rocket War of Chios (Full Documentary) https://www.youtube.com/watch?v=eDb_7hPNIoM
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.
Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.
For complete show notes check out the podcast on SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.
Many owners will:
It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.
You can build a machine that will generate you a predictable number of leads a month, which will lead to anticipated sales. We should all be looking for more predictable sales. So join Kristin and I as we talk some strategy about building an audience.
For complete show notes check out the podcast on SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-114-building-an-audience
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
How to Build a Loyal Audience Online [Infographic]
https://blog.hubspot.com/marketing/build-audience-online
What You Think You Know About the Web Is Wrong
http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
Link Building in 2017
https://ninjaoutreach.com/link-building-2017/
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.
Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.
So Kristin and I decided to do an entire episode talking about why having an avatar is important.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer
Episode 79 - The 4x4x3 Insight Guide for Sales https://www.smallbizlife.com/blog/episode-79-the-4x4x3-insight-guide-for-sales
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
DocCom Secrets http://amzn.to/2yrOWSj
Expert Secrets http://amzn.to/2ADQTNa
The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online. We tell ourselves we are launching; however, we are really just checking off a to-do list item.
Even if we get a few people into our sales process and make a few sales and most people will not do even that. They will complain that they tried to do it and the people just did not want it. The Truth is we just lied to ourselves, we spent so much time creating something of beauty for the world, we spent no time trying on the marketing and sales process. We wished for success and did set ourselves up for failure.
Join Kristin and I as we talk about some actionable steps you can take now to improve your next launch. and talk about some of the tools we use to try and improve our odds of success. Stop letting your fear of failure ensure it happens, listen to the show now and learn about:
For Complete Shownotes go to SmallBizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-112-tips-for-a-successful-launch
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
7 key elements to a perfect product launch: https://marketingland.com/7-key-elements-perfect-product-launch-134634
6 elements of a successful product launch: https://labs.openviewpartners.com/successful-product-launch/#.WfdN7mhSxhE
Episode 47 - Trolls, haters, and critics https://www.smallbizlife.com/blog/episode-47-trolls-haters-and-critics
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
Evergreen Social Media Sharing at Recurpost https://recurpost.com/?source=smallbizlife
ThriveThemes link https://thrivethemes.com/affiliates/ref.php?id=3007_1_3_4
Email, Website, Digital Product E-commerce site at Kajabi https://app.newkajabi.com/r/9PKwusgU
I have been working on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living.
So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website.
Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies. Search engines like google want their users to not only find the best articles on a search. They want them to have a great experience on the site they are going to. Mobile friendly and website speed are essential parts of this experience.
So, join Kristin and I as we talk about the complete picture of Website Optimization. And the simple SBL WordPress Optimization Checklist to get started with the easiest problems to fix.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-111-the-missing-key-to-better-search-rankings
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
SBL WordPress Optimization Checklist https://www.smallbizlife.com/bonus
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Episode 4 Who is your ideal customer https://smallbizlife.mykajabi.com/blog/episode-4-who-is-your-ideal-customer
Facebook Blueprints https://www.facebook.com/blueprint
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse.
The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according to researchers at Bowling Green State University. That is over 1.1 Million woman in 2015 alone and that was a good year.
However, all is not lost. There have been many family businesses that have stood the test of time. They have not only survived the marriage, they have not gone out of business. And to be honest, even if your spouse is not officially part of your small business they often help out the entrepreneur of the family run their business.
Not the 3 Rs of school. The 3 Rs of working with your significant other.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-109-the-truth-about-working-with-your-significant-other
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
DIVORCE RATE IN THE U.S.: GEOGRAPHIC VARIATION, 2015 https://www.bgsu.edu/ncfmr/resources/data/family-profiles/anderson-divorce-rate-us-geo-2015-fp-16-21.html
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going.
There are many changes that will continue to happen with Small Business. Record numbers will be starting up and failing every year. However, the biggest change is that the older definitions will start disappearing. Local business versus international business and online business versus offline business will merge into business.
It really has been changing with the invention of the online business and people growing more connected to the internet via their mobile devices. The great thing is the growth of this technology provides great opportunities to those willing to keep changing.
We will no longer be able to hide from competition. They will invade our communities and try and lure away our customers. So, we need to adapt and move our business into this space before someone else occupies it.
Join Kristin and me as we look at this vital topic in this weeks episode of the Small Biz Life podcast. Also, check these articles referenced in the episode "Small Business in 2020: Dramatic Shifts Predicted", "10 Businesses That Will Boom in 2020", and "Why Small Businesses Should Prepare For 2020"
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-108-small-biz-2-0
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://money.usnews.com/money/careers/articles/2012/09/10/10-businesses-that-will-boom-in-2020
http://www.businessnewsdaily.com/305-small-business-trend-shifts-predicted.html
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website.
Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.
It can make you get more work done. I am a big believer in getting more done in less time. However, It appears the systems can become a burden. I have worked with many large businesses and government agencies that would start creating more and more applications to track the work that then left the workers in a bind.
If you spend more time tracking yourself, then you have less time to complete the work you were hired to get completed. For more check out the show notes on SmallbizLife.com
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-107-selecting-task-management-software-that-works-for-you
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Episode 106 – 3 major mistakes getting tasks done, and how you can start fixing it now https://www.smallbizlife.com/blog/episode-106-the-3-major-mistakes-we-make-with-task-how-you-can-start-fixing-it-now
Google task https://mail.google.com/tasks/canvas
Trello https://trello.com/signup
Asana https://asana.com/
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
G Suite https://goo.gl/CvtM7b
Have you ever been told that if you work hard you will succeed? I was. I believed it. For years whenever I had an issue I just started to work more. Work more hours! Push! Push!
I kept moving.
I would do great for a while and then I would burn out. Sometimes I would kill it and prosper, but to be honest most of the time I seemed to go nowhere.
It was frustrating. However, I just kept doing it. I would also get very focused on the work. I was told if I just work smarter. all my problems would go away. I just needed to focus on the type of work I was doing. However, that failed to make my life better, or my business larger.
I also went through a period, where I cut out all the work that I didn't like, that was the worse mistake. I lost touch with so much that was important to my business because I did not want to do work I did not like. I would store up all that crappy work until I was forced to do it. I managed to 10x the work I hated. This is a 10x you never want, please trust me.
It all started with a great piece of advice from Brendon Burchard. I figured out what I needed to look like to live the life I love.
It freed me from a trap I was in. I was trapped spending so much time, trying to find new hacks, apps, and techniques to improve my time management. I missed the root problem. I needed to get over myself.
The first part of troubleshooting is finding the problem. If you get stuck in a GTD hell. You need to identify, what you are screwing up. From my work with clients and myself, it appears most people's task management issues is because of one of these mistakes:
Kristin and I look at these mistakes and go into much more detail about how we should look at our task management. If you have not, I would also check out episode 104 – How to get it all done. Also read "Getting Things Done: The Art of Stress-Free Productivity" by David Allen.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-106-the-3-major-mistakes-we-make-with-task-how-you-can-start-fixing-it-now
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
episode 104 – How to get it all done https://www.smallbizlife.com/blog/episode-104-how-to-get-it-all-done
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
Getting Things Done: The Art of Stress-Free Productivity by David Allen http://amzn.to/2wNmfTi
Yes, it is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen.
However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to protect ourselves better.
Equifax is one of the three credit reporting agencies in the United States. This breach exposes the name, address, birthday, and Social Security number of 143 million people. 209 thousand people had their credit card information lost. And 182 thousand lost documents by Equifax according to www.equifaxsecurity2017.com. The first thing you need to do is go to www.equifaxsecurity2017.com and see if you or your children have been affected.
Chances are you or someone in your family have been exposed. Here are the quick steps you need to do if you are part of the 143 million.
Since 2016 there have been 25 major data breaches with at least 900 Million records lost. And out of those numbers, there have been many companies who do not know or did not state how many records have been lost. There could have also been other breaches that have not been publicly released.
In these days of an interconnected world, you should consider the best ways to protect yourself and assume that at some point you or a family member will have their identity stolen. Please consider a service like Identity Shield as a way to protect yourself.
Get An Identity Protection PIN (IP PIN)
https://www.irs.gov/individuals/understanding-your-cp01a-notice
The Equifax Data Breach: What to Do
When Information Is Lost or Exposed
Best Identity-Theft Protection 2017
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-105-dealing-with-the-equifax-breach
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.irs.gov/identity-theft-fraud-scams/get-an-identity-protection-pin
https://www.irs.gov/individuals/understanding-your-cp01a-notice
https://www.consumer.ftc.gov/blog/2017/09/equifax-data-breach-what-do
https://www.identitytheft.gov/Info-Lost-or-Stolen
https://www.tomsguide.com/us/best-identity-theft-protection,review-2083.html
https://nordvpn.com/free-trial/
https://en.wikipedia.org/wiki/List_of_data_breaches
https://www.equifax.com/personal/?/
https://www.creditkarma.com/auth/logon/
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
We all have so much to get done. Our small businesses can turn us into workaholics. Our family and friends are always trying to distract us. And all those hobbies take time. So can we really get it all done?
Think of how much life has changed for humans since the dawn of recorded history. We have created air conditioning, air planes, escalators, teddy bears, the Theory of Relativity and all those major changes happened in the first 5 years of the 20th century.
As a species, we are driven to make our life, and the life of our family members better. It has taken humans from small tribes of hunter gatherers to data scientist in ~5,500 years. So stop worrying about getting it all done, until we reach a utopian state we will always come up with new tasks to do next.
Your time is better spent trying to learn how to figure out what to do and how to do what you are doing better to get to your next goals. And understanding our nature will force us to pick new goals and create new tasks along the way.
So join Kristin and Jeff in this episode as we look how we work to get the most done every day so we can maintain our momentum allowing us to focus on what is important to us and enjoy our this crazy thing that we call life.
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-104-how-to-get-it-all-done
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.smallbizlife.com/Focus Free for a limited time
https://www.smallbizlife.com/HQ Small Biz HE
https://www.smallbizlife.com/blog/episode-62-improving-your-focus Episode 62 - Improving your focus
https://www.smallbizlife.com/blog/episode-16-the-why-and-how-of-goal-setting Episode 16 - The why and how of goal setting
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
As a CPA, Kristin is asked many questions about how small business owners should deal with money and tax issues for small businesses. There is one question that she is asked to most.
Well, as with most questions involving the government and taxes it is never quite that simple.
The common options:
There are many reasons to pick any of these selections. However, the first thing you need to understand is an LLC is considered a disregarded entity for tax purposes. That means that if you have one owner, your business will be treated as a sole proprietorship by default. Have two or more owners? Your LLC will be a partnership by default. You can elect that your LLC be treated as an S Corp as well. If you ever decide to move your sole proprietorship or partnership to an S Corp you will save yourself paperwork if you become an LLC.
The time you should really consider paying a bit more to set up your S Corp is when your compensation equals the reasonable salary to replace you in the business, including an additional amount for your management function. The best place to learn your reasonable salary is Salary.com.
You will need a payroll service like Gusto, plus pay for unemployment taxes and additional tax filings. Email Kristin@SmallBizLife.com to get set up in Gusto today.
There are more considerations in the process. Check out the episode to get all the financial impacts for free. It is also a good idea to discuss the legal implications with an attorney. We are not lawyers and do not offer legal advice in this episode.
If you would like to set up a call or a video call to get Kristin's help with your situation create an appointment with Kristin today.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-103-how-should-i-form-my-small-business-llc-or-s-corp
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Small Biz HQ https://www.smallbizlife.com/HQ
Salary.com http://salary.com/
Appointment with our CPA https://app.acuityscheduling.com/schedule.php?owner=11594269&appointmentType=4076834
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Public speaking is an important skill for small business owners because it gives us another opportunity to show the world we are an authority and is great free publicity. In this episode, we discuss small biz speaking tips with Aurora Gregory, co-author of Get Picked and owner of Aurora Gregory Consulting.
As an 8th grader, Aurora was a finalist in a speech contest. She didn’t win but that just might have been the start of her career as a communicator. Some of the biggest brands in business have worked with her to get their message right, create communications programs that connect with target audiences and set marketing strategies – all achieving stellar results. Aurora’s gotten high marks as a communications trainer, helping people develop skills to deliver their most important messages to customers, media and presentation audiences. She has years of experience in leading speaker’s bureau programs that have placed hundreds of speakers at local, national and international conferences. When she’s not talking, you’ll likely find her hiking the foothills in her hometown or on the sofa watching classic movies.
To find out more about Aurora, check out her website.
Purchase your own copy of Get Picked: Tips, Tricks, and Tools for Creating Irresistible Speaking Proposals.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-102-small-biz-speaking-tips-with-aurora-gregory
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.auroragregory.com/
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
Get Picked: Tips, Tricks, and Tools for Creating Irresistible Speaking Proposals. http://amzn.to/2wg1PP6
There are a lot of retirement plan options for small business owners. How do you determine which one is right for you? In this episode, we discuss all the options to help you find the right plan for your biz.
All the numbers in this post are valid for 2017. Each year, these numbers are updated by the IRS.
If you are just starting to save, an IRA might be an easy way to get started. An IRA will allow you to save up to $5,500 in 2017. If you are over the age of 50, you can make an additional catch-up contribution of $1,000.
There are two types of IRAs: a traditional IRA and a Roth IRA.
It's important to understand the difference between these two plans to ensure you are achieving your goals.
With a traditional plan, you put the money in pre-tax, which means you get a tax deduction now. However, when you take the money out at retirement, you must pay taxes based on your normal tax rate. With a traditional IRA, you are also required to take "required minimum distributions" starting at age 70 and a half even if you don't need the money.
Roth IRA contributions are made with after-tax dollars. You won't save on taxes today but the money will be withdrawn tax-free at retirement. There are also no required minimum distributions required.
A SEP (Simplified Employee Pension) IRA allows you to put away a lot more money if you have a lot of profit. A SEP IRA allows you to put away $54,000 per year. However, in order to do that you must have a profit of $216,000. For a SEP IRA, you are limited to putting away 25% of your profit. Also, if you have qualifying employees, you must put the same percentage of their pay into their plan that you put into your plan. That can quickly add up. You can put in less than 25% but you are also limiting your own contributions to the plan.
A SEP IRA allows you to put away $54,000 per year. However, in order to do that you must have a profit of $216,000. For a SEP IRA, you are limited to putting away 25% of your profit. Also, if you have qualifying employees, you must put the same percentage of their pay into their plan that you put into your plan. That can quickly add up. You can put in less than 25% but you are also limiting your own contributions to the plan.
A solo 401(k) is designed for single-owner or husband/wife owned businesses. This plan allows you to put away a lot of money but is more costly to set up and maintain.
This plan is a hybrid between a contribution plan and a pension plan. The owners can put in up to $18,000 per year, plus another $6,000 if 50 or older. An additional contribution of up to 25% of profit can also be added to the plan for a maximum contribution of $54,000. It's nice because you can put up to $18,000 (or $24,000) away each year without having to worry about having a high profit. You can also elect to have a Roth option for the $18,000 (or $24,000). The pension portion would need to be traditional.
However, if you hire employees that would qualify for your plan, you'll need to discontinue this plan and choose something else. You could pick a 401(k) without the profit sharing option or one of the other plans discussed. All 401(k)s have higher fees than the other options but it may be worth it for the amount of money you can put away.
The SIMPLE IRA is a popular option for many small businesses because it is a plan that works whether or not you have employees and still allows for a nice annual contribution.
A SIMPLE IRA allows you to put away $12,500 per year plus an additional $3,000 if 50 or older. Plus, you will also put an additional 3% of your profit.
If you have qualifying employees, you will need to match their contributions but only up to 3% of their wages, which keeps the costs low. Also, the fees are typically paid by the employee (but are very low).
In addition to any tax deductions you might qualify for, you might also qualify for the Savers Credit. If you meet the income limits, you can even take this credit if you make a ROTH contribution.
This credit is designed to encourage low-income households to save for retirement. The maximum credit is $2,000 for a couple filing jointly, but your adjusted gross income cannot be more than $37,000 and the credit is only 50% of the contribution. As the credit phases out, the percentage and the maximum credit amount both decrease. If your income is $62,000, your maximum credit is $200 and 10% of your contribution. Luckily, if you put money into a tax-deductible plan, which lowers your AGI.
That's why it's important to work with a CPA who can help you maximize your tax deductions.
All figures are taken from Bankrate.com.
Have any questions about this post? Join our Facebook group.
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-101-saving-for-your-retirement
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
http://www.bankrate.com/finance/taxes/retirement-plan-contribution-limits.aspx
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
We can't believe it's been 100 episodes and almost two years since we started Small Biz Life. In this episode, Jeff and Kristin reflect on where they were on episode 1 and where they are today.
A lot has changed since we launched the show on September 15, 2015. Join us as we discuss what we've learned and how our lives have changed.
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-100-what-a-long-strange-trip-it-s-been
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.smallbizlife.com/dreambig D Free for a limited time
https://www.smallbizlife.com/store/5CQukiiy
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Money and Budgets affect every aspect of out a small business owners and our lives.
Kristin and I have a discussion with Melissa about controlling budgets, working towards our dreams, and her new book, "Building My Yellow Brick Road: Life Lessons from Pursuing a Dream".
Listen to a great interview and get out and Building My Yellow Brick Road: Life Lessons from Pursuing a Dream and learn more about her business Melissa the Coach and how to deal more about your personal finances.
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-99-money-and-budget-tips-with-melissa-thomas
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
http://www.melissathecoach.com/ Melissa The Coach
https://www.smallbizlife.com/HQ Small Biz HQ
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
http://amzn.to/2vai15K Building My Yellow Brick Road: Life Lessons from Pursuing a Dream
We all experience failure at one time or another. Successful business owners learn from their failures and keep going. In this episode, we discuss how to learn from failure to increase your success next time.
Jeff and Kristin discuss the following items this week:
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-98-what-to-do-when-your-plan-fails
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
Small Biz HQ https://www.smallbizlife.com/HQ
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
None of us want to deal with unhappy customers but it is inevitable as a small business owner. In this episode, we discuss how to save your sanity and your reputation next time you must deal with one.
Many of us get a negative email, message, or review and want to instantly respond while we are seething mad. Probably not the best way to respond. Before you reply:
If a customer is too demanding or gets out of line, you can fire customers. Make sure you have disengagement language in client contracts where applicable.
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-97-how-to-deal-with-unhappy-customers
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.smallbizlife.com/focus Free
https://www.smallbizlife.com/HQ
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
Small business owners typically struggle with pricing their products, especially digital products. In this episode, we discuss the factors that must be considered when setting your prices.
For more information about pricing your services, check out episode 90.
There are four components of pricing:
You must also estimate how many units you can sell per month or over the lifecycle of the product (if it is short). Typically, we are very conservative with our estimates. If you estimate too high, you may end up not being able to cover your costs. If your estimates are conservative and you sell more units, your profit will be higher (which is a really good thing!).
Total Costs + Profit / Estimated Number of Products Sold = Price
Time really is money. As the time you take to get a product to market increases, so do your costs. All of these costs, including the cost of your time, must be recovered. Here are some tips to minimize delays and procrastination:
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-96-pricing-your-products
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.smallbizlife.com/dreambig D Free for a limited time
https://www.smallbizlife.com/HQ
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))
Why do we always look at numbers that mean very little?
Vanity metrics are the numbers that push most online businesses. However, they are just that vanity. They can make us feel great when they look good or grow. However, if they are low then we feel horrible. It makes us what to stop.
However, we need to remember that good or bad they mean nothing on their own. Views, downloads, likes, views, and hearts all mean nothing on their own.
What we need to look at is revenue, customers, conversion, cost or ultimately profit.
However, when we start a business those numbers are bad. They are the numbers of "old" business. They are not as sleek and sexy as these more modern metrics that make us feel like we are at least helping others even if we are not yet making money.
We are looking for validation as well. We want profits. However, we do this to help people. However, the less money we make, the less help we can give people.
So we need to look at metrics that tell us the complete picture of our business.
Small Biz HQ use the coupon code REVIEW and get the first month for FREE
NOTE: This post contains affiliate links
((((((((((((((((((((((((((( Visit Show notes )))))))))))))))))))))))))
https://www.smallbizlife.com/blog/episode-95-get-the-most-out-of-your-vanity-metrics
((((((((((((((((((((((((((( Mentions links )))))))))))))))))))))))))
https://www.smallbizlife.com/HQ Use coupon code REVIEW to get the first month for a dollar
((((((((((((((((((((((((((( Rate and Review us in iTunes )))))))))))))))))))))))))
https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ
((((((((((((((((((((((((((( Like our Facebook Page )))))))))))))))))))))))))
https://www.facebook.com/smallbizlifepodcast/
((((((((((((((((((((((((((( Join our Facebook Group )))))))))))))))))))))))))
https://www.facebook.com/groups/SmallBizLife/
((((((((((((((((((((((((((( Twitter )))))))))))))))))))))))))
https://twitter.com/JefferyWIngram
https://twitter.com/KristinLIngram
https://twitter.com/SBLPodcast
((((((((((((((((((((((((((( Affiliate Mentions links )))))))))))))))))))))))))